Graphic designer: who is it, what does it do and how to become one?

Graphic designers create the visual style for various projects. You've probably seen the work of these specialists on your favourite websites, mobile apps, or on advertising signs around town. But what exactly does a graphic designer do on a daily basis, how do they create these creative solutions, and, most importantly, how do they succeed in this field? If you are interested in the design field and want to combine creativity with technology, this profession may be your perfect choice.

Who is a graphic designer?

A graphic designer is a specialist who visually communicates ideas and messages. He or she uses colours, fonts, shapes, and images to create logos, packaging, banners, websites, and magazines, as well as other projects that you see every day. The main task of the specialist is to make sure that the information is not only clear but also attractive.

Graphic designers can work in advertising agencies, television, publishing houses, IT companies, or become freelancers and work directly with customers. The work of designers is required almost everywhere there is a need for visual communication. Today, the demand for such specialists is only growing, as companies need to stand out from the competition, and this requires unique and creative visual solutions.

Duties of a specialist

The work of a graphic designer covers many different tasks, and each project can be unique. However, there are basic responsibilities that a graphic designer deals with almost every day.

• Developing visual concepts - generating ideas that will demonstrate the essence of a brand or product.
• Creating layouts - preparing files for printing or digital use. These can be banners, brochures, packaging, web pages, etc.
• Choosing colours and fonts - determining the palette and typography that are suitable for a particular project.
• Image processing - editing and improving the quality of photos and illustrations.

Each of these stages requires not only creativity, but also attention to detail, because a graphic designer does not just ‘create pictures’ but solves clients' business problems through design.

What should a graphic designer know and be able to do?

To be successful in their profession, graphic designers need to have a thorough knowledge and a range of skills. And it's not just creative talent, you need to combine creativity with technical skills.

1. Knowledge of graphic software. A graphic designer should be fluent in Adobe Photoshop, Illustrator, and InDesign. These are the main tools for creating visual content.
2. Fundamentals of design theory. It is necessary to understand the principles of composition, colour harmony, typography to create professional works.
3. Ability to work with briefs. Typically, a graphic designer receives technical specifications from clients or advertising agencies, so you need to follow instructions clearly while adding your own creative ideas.
4. Corporate identity and branding. A graphic designer creates a unique style for a company or product - from logos to visuals for advertising campaigns. It is important for a specialist to understand how to convey the essence of a brand through visual elements.
5. 3D modelling and rendering. Today, it is important to be able to work not only with 2D graphics but also with 3D models. The ability to create three-dimensional objects and present them correctly is an important part of modern design.
6. Development of animations. A graphic designer can also create animations for websites, commercials, or social media. Knowledge of the principles of animation allows you to bring projects to life, make them dynamic and more attractive to viewers.
7. Communication skills. Communication with clients is an integral part of the job. A specialist must be able to explain their ideas and offer solutions that meet the needs of the customer.
8. Design trends. It is important to always keep abreast of new trends so that the work looks modern and meets market requirements.

Knowledge of these aspects allows a specialist to be competitive and ready for projects of any complexity.

How much does a graphic designer earn?

Salaries usually depend on several factors. Firstly, the experience and qualifications of specialists are important - those who have been working in the industry for several years earn more. Secondly, the salary may depend on the place of work - graphic designers in large advertising agencies or IT companies can usually expect to be paid more than freelancers.

The level of income is also affected by the specifics of projects and the region in which the specialist works. In any case, the graphic design profession is competitive, as the demand for creative experts remains consistently high, and the growth of digital technologies provides new opportunities for earning money.

How to become a graphic designer?

There are several options for professional development. For example, you can take courses. However, in a short time, it is unlikely that you will be able to acquire the in-depth knowledge and skills necessary for a successful career. Another solution is to go to university, but you will have to study for 5 years, and the educational resources may be outdated and irrelevant.

The best alternative is to study at the OPTIMA Distance College after the 9th grade. This is a unique opportunity to learn a promising profession at a young age. You can study from anywhere in the world at a time that suits you. OPTIMA College uses only the latest materials and educational methods, as well as a lot of practical exercises. Already during your studies, you will be able to build your portfolio, which will definitely be needed for a successful career. So if you dream of becoming a leading graphic designer, OPTIMA is a good start!