Zinkova Svitlana Vasylivna

Instructor of the “Marketing” Course

QUALIFICATION

Ph.D. candidate in the Department of Marketing at Ivan Franko National University of Lviv.

EDUCATION

Education

Graduated with honors from Ivan Franko National University of Lviv with a degree in marketing (Bachelor’s and Master’s). Holds CXL certification.

Publications

Has published over 30 academic works, including 1 collaborative monograph and more than 10 academic articles in professional journals, and has participated in international and all-Ukrainian conferences.

Research Interests: Conversion Rate Optimization (CRO), CRO Audit, Marketing Audit, Search Experience Optimization (SXO)

Professional Experience

She is an expert in conversion rate optimization (CRO), search engine optimization (SEO), and strategic marketing. She provides services for auditing websites and businesses’ marketing activities. She is a speaker for the course “How to Increase Website Conversion: A Practical Guide.”